want to create great web content that will change how you’re viewed online? here are some great tips to do so. 1. copywriting is the basis of content creation in its most basic form, copywriting is content produced for the sole purpose of outreach, promotion, … [read more...]
the rising importance of visual content in digital marketing
for digital marketers, the most disturbing challenge of this era is the decline in audience attention in a marketing environment where the main goal is to create a long-term impact. this is where effective visual content plays a role in a brand's digital marketing strategy. … [read more...]
does your business need content marketing?
are you thinking about using content marketing to add some zip to your company's promotion and advertising campaigns? if it's your first time leveraging the power of written content, pay attention to the five aspects of building a muscular selling effort via content marketing. … [read more...]
content curation – how to keep your existing subscribers and generate fresh interest
marketers know and implement the five basic content curation techniques of aggregation, distillation, elevation, chronology and mashups to make their online presence engaging. however, the line between encouraging new visitors and keeping loyal ones is not a fine one. by … [read more...]
what is good content and bad content? defines divya gandotra herself
we are living in a world of content. whatever we see, read and engage in is content. but what makes “good content” and “bad content”? we have talked to many content strategists, and they have different views regarding the quality of content. divya gandotra, founder of emiac … [read more...]